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La molina

Toscana

La molina

Take two master chocolatiers, a forward-thinking entrepreneur and a renowned artist and designer; add to the mix an extraordinary building with a dome shaped like a praline, and all the energy and vision that come with the dawn of the new millennium (La Molina was founded in the early noughties) – and you have a sure-fire recipe for exclusivity, craftsmanship, beauty and goodness. In Italian, “Bontà e Bellezza”.

- The Beneficent Beauty of Chocolate

“BONTÀ E BELLEZZA”: PURSUING THE BEST FOR EYE AND PALATE

Chocolate is a happy product, which elicits a wholesome passion in those who enjoy it, as much as in those who craft its numerous variations. Two decades ago, entrepreneur Elisabetta Cafissi fell in love with a highly original building that dated back to the 1970s but was no longer used – pentagonal in structure, surmounted by a huge brown dome that reminded her of an enormous chocolate praline. (Chocolate, she was already in love with.)

Elisabetta teamed up with Tuscan artist and designer Riccardo Fattori and an expert duo of master chocolatiers, and turned the giant praline into the stunning, state-of-the-art home of supreme chocolate craftsmanship. Riccardo, to this day creative director of La Molina, coined the brand name: la Molina was the nickname of the personal chocolate-maker to Maria Theresa of Spain, Queen of France from 1660 to 1683; and La Molina’s cameo-like logo is a homage to the otherwise anonymous ‘commoner’, whose mastery was necessarily lost in the mists of time.

The logo was quickly paired with a slogan: “Con gli occhi e con la bocca” – literally, “With your eyes and your palate”. In other words: “Bontà e Bellezza”, for every single La Molina chocolate is both easy on the eyes and scrumptious on the palate.

In their own words: “Chocolate is the focus and core of our lives, so it can only be the very finest we can make it. It needs to please us first and foremost: zero compromises, 200% dedication, passion and craftsmanship.”

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